Steps for Preparation
1. Know Yourself: Identify personal & professional goals and qualifications
One must understand the ‘product’ being promoted and must have an accurate picture of themselves including:
- Area of expertise (specialty, level, stature)
- Background (education, experience, accomplishments
- Added value (unique offerings)
2. Know your Target: Before every interview, you need to research:
- The industry (career field)
- The employer (company, products, culture, interviewer)
- The job (objectives, responsibilities, requirements)
- Conduct a simple “Google” search on the organization to read about general information and investigate the links
- Examine competitor sites, which are valuable source of information for industry, statistics, facts & products
- Review financial papers, which can provide insight into stability and future viability of the organization
Why Should I Hire You?
The Value Proposition
Sometimes called a “Career Brand” or “Sales Pitch” should comprise of 3 components:
The employer’s “Buying Motivators”
- Generate revenue (increase sales, expand market share, augment profit
- Save money (enhance efficiency, boost productivity, improve cash flow)
- Solve a problem (reduce errors, eliminate downtime, increase retention)
- What value do you bring to your potential employer?
- How will the employer benefit from your abilities?
- What bottom line results can you expect the employer to see?
The individual’s “Supporting Qualifications”
- Area of expertise (skills, abilities, level, stature)
- Background (education, experience, credentials, accomplishments)
- What experience and credentials do you bring to the table?
- What skills, abilities, and expertise do you offer?
The individual’s “Added Value” – unique blend of individual image
- Supplementary value (unique offerings)
- Individuality (personality, style)
- What special talents do you have that other applicants may not have?
- How can I bring more to the job than expected?
Reference: Career Professionals of Canada